Morgethal Frederics 30 Years of Signature Style

“30 Years of Signature Style”, Luxury eyewear brand Morgenthal Frederics’ 30th anniversary fall advertising campaign. As a New York City brand they wanted scenes around NYC. Photography and art direction by Chris Chieco. I did a total of 8. Most of these are big 36"x36" and took about 60 hours each. A killer workload but I am still alive. It was used for in-store displays, window displays, huge window banners, holiday cards, website, social media, and magazine print ads. Series selected for the 59th annual Society of Illustrators show (Jan 4 - Jan 28th 2017). And talk about luxury some of the frames are $2,000+!

me on the bottom left with Brody, Jen on the right with Cori's dog Gucci, John Nickle on the left, Jana up at the top with their dog Felix, Chris and Virginia in the Middle, 

in front of their madison ave store

 

wall street

Virginia and Chris' dog Wolfgang

Columbus Circle Store

these window displays are in all their stores including but not limited to NYC, DC, Aspen, Beverly Hills, Chicago, Palm Beach, Bal Harbour

even at Leonard Opticians on 3rd ave and something.

Wintertime Activities - Part 2

So here's the record player we landed on, it costs a lot more but its better quality and won't slowly damage the records.  The Orbit by U-Turn Audio, customized with a walnut plinth, acrylic platter, cue lever, Ortofon OM5E cartridge needle.

decoupled motor and exposed drive belt

Ortofon OM5E cartridge

this cue lever is sweet, it gently lifts the arm up and down so there's no needle dragging across and scratching because of your big clumsy hands.  totally worth the add-on

I gathered up my troops (Jen and Steven, Bob was sick as usual) bought a sled (much to Jen's chagrin) and marched over to Prospect Park.  These kids lost all their velocity going over this ramp on their flexible boogie boards and kind of oozed over the top with their young backs conforming to the shape and contour, my 36 yr old back would be broken in half.

the site of the most extreme sledding that happened in Prospect Park last year, but this time there wasn't enough snow for us to get ultra gnarly again.

don't be scared lil' buddy

hangtime.  I've learned that you get what you pay for in the world of sleds, I bought this at the hardware store for $15 or $20 and it sucks really badly.  The neon orange sled of our childhood was thick sturdy plastic and fast.  Next year I will be prepared!

at the end of the day we walked past this 4 set of stairs and I said we have to make something awesome happen or else today was totally lame.  we went to work packing in some snow on the side and eventually I went down all 4 flights and everyone was super stoked and high fiving and pumping their fists in the air (no one was and it was just Jen and Steven and they just laughed at me).

at the flat mid section at the bottom of each flight of stairs your bottom just gets rammed each time.

Steven can't control a sled at all so that lead to hilarity

Stevers clings on for life like a little bat from Jason Raish on Vimeo.

Stevers roommate Pat's going away party, Anthony and Roxy

Wintertime Activities - Part 1

Society of Illustrators Advertising, Institutional, and Uncommissioned show.  Here's my 3 pieces from the Morgenthal Frederics campaign.

really dig these Ellen Surrey movie stills

come on now lil' guy, give us a smile

some year of the rooster stuff I received in the mail from friends in Japan.

ate at La Vara, a michelin starred restaurant in our hood for my birthday, be both agreed that it was....ok.  Dessert was good though

spreadable chorizo, honey foam i think

we finally got a couch some months ago after 2 yrs of a crappy ikea couch bed futon thing.  Thanks parents for this wedding present from JoyBird, makers of mid century modern furniture, I can vouch for them (my parents and joybird).  Jen's not too happy with the 2 huge pokemon halloween costumes, croquet set, petanque balls, kite, and sled under that couch.  Does she live with a 36 yr old child?

birthday presents from the parents.

beer brewing day, this time 5 gallons.  I bought a 5 gallon carboy down the street from the antique shop and we got the rest of the gear from Bitter & Esthers in crown heights in steven's hood.  We are in the hole about $200 at this point.

Steven playing with Bob's sack again, basically a typical Saturday afternoon.

Three Testicles Brewing Co.  aka 3 dumb@$$es wasting their money and time.

puttin' the Sous Vide machine that bob got me for xmas to good use, it was actually sweet not having to monitor and adjust the temp of the water that was making our mash.  You can just set this thing to the temp and it does it for you

adding malt

sanitizing the carboy

we got a hydrometer this time so we can get a baseline reading and then get an alcohol content reading when its all done.  The only thing was we had to find a vessel deep enough to let it float and we finally had to use a vase and we also messed up the reading because it says our beer is 10 percent alcohol and it was only supposed to be 4.5% and theres no way its 10 because it would taste like crap instead of yellow water.  We started at like 3 or 4 in the afternoon and finally ended at 11pm at night.  Sure there was lots of drinking and merry making as it was also combined as my bday party but still we are dumb@$$es and it shouldn't take that long.  We seriously underestimated how long it takes 5 gallons of water to boil.

LittleFreeLibrary.org has you covered on snow days like this when all NYC public libraries are closed.